Compare anything.
Find what people really prefer.
Research should feel like voting, not filling out a survey. People tap A or B — CHOOS uses AI and unique ranking mathematics to build a statistically reliable decision, faster and cheaper than traditional A/B tests or focus groups.
Live demo
Which of these designs feels more premium?
Tap a card — that's the whole respondent experience.
How it works
- 01
Add options
Images, text, links — 2 to 64 of them.
- 02
Share
One link. Web or Telegram.
- 03
People choose
A vs B, one tap at a time.
- 04
Get the winner
Ranking, confidence, decision.
The CHOOS decision engine
Smart Ranking
Behind every tap is a proprietary ranking engine: adaptive pair selection, Elo-style ratings and Bayesian confidence — all powered by AI. You get mathematically reliable results with fewer respondents than a focus group and in hours, not weeks.
A decision, not a percentage
Instead of a flat "53% voted for A", CHOOS calculates the probability that each option is the true winner. AI turns pairwise choices into a ranked, mathematically confident decision — no guesswork, no expensive panels.
AI + Math, not guesswork
Every comparison feeds a machine-learning ranking model. The result is not a vague preference — it is a statistically grounded decision with confidence intervals and win probabilities.